Project Overview
My collaboration with The Body Shoppe revolved around a full-scale website redesign, coupled with integration of essential tools such as Google Search Console, Google Analytics, and Google Tag Manager. This significant overhaul aimed to improve user experience, optimize site performance, and promote the med spa's unique offerings, including weight loss solutions, aesthetic treatments, and wellness therapies. Through rigorous optimization, I achieved Google Lighthouse Scores in the 90s across all categories, setting the stage for increased conversions.
Project Execution
Initiating with a comprehensive redesign of their website, I ensured a smooth user experience by connecting essential Google tools and setting up WordPress plugins. The site was fine-tuned to attain remarkable Google Lighthouse Scores, reflecting high standards in performance, accessibility, and SEO. A targeted SEO strategy was employed to heighten visibility, augmented by PPC management to drive traffic. My continuous efforts also extended to the creation and regular updating of a blog, emphasizing current promotions like compounded semaglutide for short-term weight loss. The main goal throughout this engagement was to boost free consultation bookings through Aesthetic Record, aligning with the spa's diverse offerings in weight loss solutions, aesthetics, and wellness therapies.
Executed a full website redesign, integrated with Google Search Console, Analytics, and Tag Manager.
Attained Google Lighthouse Scores in the 90s for all categories, reflecting superior site optimization.
Implemented best SEO practices, supplemented with PPC management for targeted promotion.
Routinely updated the site with ongoing optimization and engaging content, focusing on key offerings.
Successfully drove free consultation bookings through Aesthetic Record.
