Project Overview
My collaboration with Pasadena Weight Loss Center focuses on redesigning key aspects of their website to increase accessibility and visibility, targeting their specific clientele. Alongside updating the content to mirror current offerings, I am crafting thematically aligned landing pages that resonate with particular search interests like nutrition, longevity, and posture correction. The partnership also entails a unique cross-promotion campaign with Wellgevita to offer Semaglutide weight loss programs, ultimately driving more free consultation sign-ups.
Project Execution
I initiated the project with a targeted redesign of the website, ensuring that the content is easily accessible and readable for the older demographic. Key thematic landing pages were constructed to align with specific interests such as nutritional coaching, physical training, and posture correction. These pages work cohesively with the subscription and package models offered by the center. In a strategic move, I am also developing a cross-promotion campaign with Wellgevita to leverage Semaglutide weight loss programs, integrating it seamlessly into the Pasadena Weight Loss Center's "gohighlevel" CRM. This collaboration further extends into creating a sales presentation specifically designed to promote this joint venture. The overarching goal of these multifaceted efforts is to generate more free in-person consultation sign-ups, fostering growth for the center.
Conducted an accessibility-focused website redesign, enhancing readability for the target demographic.
Created thematically constructed landing pages for specific search interests like nutrition and physical training.
Developed a cross-promotion campaign with Wellgevita to offer Semaglutide weight loss programs.
Crafted a sales presentation dedicated to selling the cross-promoted service.
Ensured continuous alignment with the center's subscription and package models, driving more free consultation sign-ups.
