I initiated the project by designing a WordPress website that resonated with the brand's ethos. To enhance the booking experience, I integrated Calendly and Zoom applications, offering seamless scheduling for free online consultations. The domain migration from GoDaddy to Bluehose was executed smoothly, along with setting up domain-specific emails to create a professional image. I further linked the site with Google Search Console, Google Tag Manager, and Google Ads, providing a robust online presence. Continuous efforts were directed towards SEO optimization, PPC management, web management, and engaging content creation. This was complemented by crafting multiple blogs, tailored to the business's specialized services like mild-hyperbaric oxygen therapy and lymphatic drainage massage. Furthermore, I designed display adverts for monthly workshops, postcards, and the business card, ensuring a cohesive branding strategy. I also curated an audience profile and conceptualized a service pay model and structure, presented through a detailed presentation deck.