Project Overview
At California Dreamin' Balloon Adventures, my primary focus was to enhance the company's online visibility and customer engagement. By leveraging my expertise in SEO, PPC, and website management, I was able to craft targeted campaigns and implement strategic updates that resonated with various customer segments. These efforts led to impressive results, including achieving the highest PPC ad share among local competitors.
Project Execution
I managed and optimized the California Dreamin' Balloon Adventures website, infusing it with fresh content and user-friendly features. A robust Google Ads campaign targeting various demographics led to a substantial increase in local ad share. My SEO efforts involved strategic keyword research, competitor analysis, and copywriting, improving online visibility. Regular website audits facilitated continuous improvements. I creatively employed QR codes to encourage customer reviews and utilized CallRail software for in-depth call analysis. Additionally, I ensured a seamless customer booking experience by meticulously managing profiles on platforms like Xola, Viator, and TripAdvisor.
Spearheaded targeted Google Ads campaigns, attaining the highest PPC ad share in the local market.
Elevated online visibility through SEO strategies and continual website optimization.
Crafted graphic QR postcards for direct customer engagement.
Analyzed call data to refine marketing and customer service tactics.
Managed the complete service lifecycle on platforms such as Xola, Viator, and TripAdvisor.
